A New York City size and type of marketing campaign for .NYC

This YouTube video published on April 21, 2015 expertly outlines the genesis of the .NYC TLD. Sadly it has 33 views, no comments and not a single thumbs up in two and a half years!  Manhattan Neighborhood Network (MNN) produced the show called Represent NYC and this episode focused on the then-new .nyc domain, with Manhattan Borough President, Gale Brewer as the host. Gale did a great job interviewing her three guests which included Betsy Bober Polivy (Founder of Manhattan Sideways, sideways.nyc), Ken Biberaj (VP at Russian Tea Rooms, russiantearoom.nyc and Community Board 7 member) and Anna Guzman (Business Development Manager at Neustar, ownit.nyc). In the humble style of most public television productions, the video dives into discussing what is .nyc, the technical and marketing role of Neustar and a few case studies including Betsy's sideways.nyc, a website devoted to promoting NYC businesses located on the side streets of the city. For such a large, bustling a…
Read more
  • 4

You had me at, “You put your capital at risk…”

George Kirikos recently wrote a forum post on NamePros about the types of phrases prospective buyers use in their emails when inquiring about a domain name. Below is the list: I'm a student We're a non-profit Be reasonable I'm a broker We have a client I'm starting a blog We don't have a large budget I'm a serious buyer If you have a list of other domains This email is not spam As both a seller and buyer, the list doesn't surprise me. I've seen many of them in emails I've received and have used some of them (most times legitimately) as a potential buyer. While George mentioned he thinks people should avoid using those phrases in their emails - I really don't mind them! After all it's a potential customer. Raymond Hackney published a follow up post to the NamePros thread at thedomains.com called, "You had me at Scumbag". It described a domain inquiry he received where the sender said “I know all you so called investors are just scumbags …
Read more
  • 0

$335 Premium NYC Domain Name Sale

To celebrate the New Year and to help me focus a little more on key projects, I've separated 183 domain names and placed a $335 Buy It Now price on each of them. The categories of names include: Brandable, Products and Services 3 Letter Acronyms First Names Last Names Why the sell off? Although I've invested in domain names in the past, my accumulation of .NYCs wasn't planned. I was involved in the original .NYC auctions in October 2014 and was successful in outbidding everyone for a few domains including kids.nyc and students.nyc among others. Since then, I've picked up other premium names (including free.nyc) which have all had a financial toll. Until these projects are fully developed they won't be income generating and so my ongoing accumulation of .NYC domains has been both to flip (to fund my other projects) and because I keep discovering other great NYC domains that I want to ultimately develop! My New Year's resolution is to break the habi…
Read more
  • 3

OWNIT.NYC Looks Back at 3 Years of .NYC

Recently OwnIt published an article called History Has Its Eyes on You .NYC in which the last 3 years of this city TLD is summarized. It's an interesting travel through time reviewing the .NYC's place among other cityTLDs, the success of the Best of Boroughs campaign and a look at the range of businesses, not for profits, individuals and other entities being a part of it and how premium domain sales are shaping up for the city and the registry. The article described the premium .NYC domain sales: It was just a year ago that we kicked off .nyc’s second year anniversary with the release of thousands of “premium” .nyc domain names.  A premium .nyc domain name has a higher intrinsic value than the average domain name, and is likely to be in far greater demand. To date, over 515 premium .nyc domain names have been sold to New Yorkers through the world’s leading domain retailers, with a collective value of over $595,157 -- making .nyc domains some of the hottest tickets ar…
Read more
  • 0

psalumni.nyc – A TV commercial featuring John Leguizamo

I rarely have time for TV but Sunday morning is when I find 30 minutes to flip through the local channels during breakfast. Today I was pleasantly surprised to see a commercial for p.s.alumni featuring John Leguizamo (yes, I checked the spelling twice) and highlighting their .nyc website psalumni.nyc. p.s.alumni is New York City's public school alumni network, connecting millions of NYC public school alumni to current students as mentors, volunteers, and powerful advocates for schools & students. John Leguizamo attended school in Jackson Heights and Corona in Queens and he discusses getting into acting while in public school. As a High School teacher myself in Flushing, Queens - I am attracted by the vision and goal of p.s.alumni but the teacher in me objects to their use of lowercase letters at the start of their organization's name! This is yet another example of the .NYC domain space expanding organically. .NYC's are perfect for organizations to em…
Read more
  • 0

Advertiser uses .NYC Domain in New York Post Ad

It's not my regular read, but as I sat down at Dunkin' Donuts during lunch, I flipped through a copy of the New York Post that someone had left behind. Something on page 22 really stood out to me. I now realize that my subconscious is constantly scanning all text looking for ".nyc" and that the discrete URL in the last ad on the page may not be so obvious to everyone. C.C. Rental paid for a color ad so maybe they could have designed the domain text with a pop of color or at least underlined it. Even so, it's another welcome example of .NYC domain names being developed, used and publicized. Our NYC domain name gallery shows a few examples of .NYC websites in the wild and I have many more pics I'll be uploading soon. This was a nice example of .NYC site being advertised in a fairly popular local newspaper - Good for you CCRental.nyc although I did notice you are redirecting people to ccrentalnyc.com ! If you see any .NYC domains out in the wild (including …
Read more
  • 0

One of my favorite premium reserved .NYC domains now registered

Over 4,000 .NYC domains were previously reserved and became available a year ago on October 10th 2016. Although all .NYC domains have regular renewal prices ($20-30/year) the premium domains came with an initial premium registration fee ranging from $350 - $7,000 depending on the domain "tiers". Tiered pricing is slightly different at competing registrars and using GoDaddy as an example Tiers 1, 2, 3, 4 and 5 were priced at $7,000, $3,500, $1,400, $700 and $350 respectively. Well I've been watching one particular tier 1 ($7,000) domain for over a year - and it was just registered earlier today - and not by me! The domain was news.nyc. I think this name is amazing for many reasons. It's short, generic, meaningful. As an investment this type of name will only appreciate and will always be in demand. There are many end users who may be interested in the domain - newspapers, radio, TV. News.nyc could springboard a smaller business into the spotlight in terms of marketi…
Read more
  • 0

One person spent $86,800* on 21 NYC domains

Just over a week ago I reported how Sex.nyc and Beautiful.nyc were both purchased by the same person, for about $7,000 and $3,500 respectively - well it now appears that this person has struck again. The spending spree started with sex.nyc and beautiful.nyc on October 22nd and continued through October 31st with additional 19 NYC domain name purchases, bringing the total spent to approximately $86,800. Below is the shopping list Domain Approx. Price* Date Registered Tier aa.nyc $7,000 October 31, 2017 1 united.nyc $3,500 October 31, 2017 2 sales.nyc $3,500 October 31, 2017 2 everything.nyc $1,400 October 31, 2017 3 jet.nyc $3,500 October 31, 2017 2 gym.nyc $3,500 October 27, 2017 2 bus.nyc $3,500 October 27, 2017 2 clubs.nyc $3,500 October 27, 2017 2 beauty.nyc $3,500 October 27, 2017 2 dates.nyc $3,500 October 27, 2017 2 socialmedia.nyc $3,500 October 27, 2017 2 …
Read more
  • 2

Sex.nyc sells and so does Beautiful.nyc

  Earlier today I noticed two premium NYC domain purchases - sex.nyc and beautiful.nyc. Both these domains were previously unregistered and were registered yesterday, directly with GoDaddy, as premium purchases. They've now been added to the NYC domain name sales chart. What's particularly notable about the sales is that they were purchased by the same person (whois) and that they sold for approximately $7,000 (sex.nyc) and $3,500 (beautiful.nyc). While not quite in the same league as Sex.com, which sold for $13m seven years ago (almost to the day - 10/27/2010) to a company called Clover Holdings Ltd., many may consider the $7,000 price tag reasonable. These prices haven't been confirmed by GoDaddy or the registrant, but I believe that they are accurate approximations based on the premium tiers that theses names were originally labeled as and the amount GoDaddy has been charging for NYC domains within the tiers.

Sex.nyc - Tie…

Read more
  • 2

Voting Now Open – .NYC Best of Boroughs Contest

On 9/13 .NYC's Best of Boroughs Contest opened and called on all businesses, organizations, community members and individuals with a .NYC website to share their story and compete for bragging rights within their borough. As of 12am on 9/20 the submission deadline closed and the small one week window garnered 79 submissions across Manhattan, Brooklyn, Queens, the Bronx and Staten Island - take a look. So far leading Manhattan in the community category is the 100 Gates Project (100gates.nyc) with 88 votes. It's interesting to see such a diverse group of entrants across all boroughs. As part of the 2020studio.nyc's entry, they stated: I wanted the entire world to immediately know firsthand that this company was right in the thick of things: Directly right in the Universal Mecca of the Creative World by having a .nyc web address. In answering, "What inspired you to make this website or entity?" LuckyHoney.nyc responded: As a pilates instructor and production fit …
Read more
  • 0

.Miami promotes its cityTLD with two videos

Last month OnlineDomain covered this news and while Neustar's Best Of Boroughs contest is well underway (now in its voting phase) I thought it was worth looking at how different cityTLDs are promoting themselves. Here are the videos Minds + Machines (.Miami's registry provider) produced: https://www.youtube.com/watch?v=vSazel9FspE   https://www.youtube.com/watch?v=jgKDGN2lBHw My initial reaction with the first video was to reject #1 selling point to be forward the .miami to the .com (shouldn’t people who love Miami or any other city/cityTLD forward the .com to the .city?). After watching the whole video (and the second video) I think it differentiates well. It’s compelling for those who want a quick marketing option, web-forwarder (to old site or social media profile), email update, to show their pride for their city. Maybe these first steps lead to more sites being built on the .miami domain (as shown in the second video). So maybe these types of …
Read more
  • 0

Neustar and the City of New York Launch “Best of Boroughs” Contest – Enter Now!

Earlier today Neustar and the City of New York launched the inaugural "Best of Boroughs" Contest which is open to businesses, organizations, community members and individuals with a .NYC website. Be quick this contest will be over before you know it - See the Best of Boroughs contest pitch below. 7 Days Only It’s the inaugural .nyc Best of the Boroughs contest. Calling all businesses, organizations, community members and individuals. Is your .nyc website the best of your borough? It’s time to share your story. We are celebrating the community that makes NYC, on .nyc and we want to feature your business, website or idea in an upcoming citywide advertising campaign. The .nyc domain, on behalf of the City of New York, is looking to showcase authentic .nyc websites as unique as their communities. 5 Winners Looking for neighborhood bragging rights? We will have 5 winners across the City-one from each borough. We’re talking to you Bronx, Brooklyn, Manhattan, Queens an…
Read more
  • 1

Happy 3rd Birthday .NYC

The NYC Top Level Domain (TLD) will be three years old this October. Its precise birth date is at first unclear due to the NYC launch schedule. "General Availability" (where anyone who attempted to register an available domain was successful) was on October 8th 2014 but for many early NYC domain registrants, the two step "Landrush Period" would be the date to celebrate. The two steps of the Landrush Period were: August 4th to October 3rd 2014: Depending on registrar, registrants had to pay $70-100 for the Landrush application and keep their fingers crossed that no one else applied for the same domain during this period. If no second applicant the domain was theirs on October 3rd 2014 If a second person applied for the same domain, an auction would be conducted during one of three rounds depending on the first letter of the domain name: A – I: October 23 – 27, 2014 J – R: October 28 – 31, 2014 S – Z: November 3 – 6, 2014 Before General Availab…
Read more
  • 1

Does the Genesis of a TLD Matter?

Verisign, the registry operator of .com and .net (as well as others including .tv, .cc and .name) have a page on their website called, "What does .com Mean?". It's an easy read and looks back at the history of .com.  A few sections of the page I found especially interesting in light of the naming, applications and awarding of new gTLDs:   While we know that the first .com was assigned to symbolics.com on March 15, 1985, the genesis of .com is less clear. According to Craig Partridge, chief scientist at Raytheon BBN Technologies, the name for domains evolved as the system was created. At first, .cor was proposed as the domain for corporations, but when the final version came out it was switched to .com.   What would the implications be, to have a .cor (meaning "corporations") instead of a .com? My guess is that .net may have been more successful as the generic nature of the TLD may have been more attractive than the pigeon holing of corporations i…
Read more
  • 0

Instant Love and Credibility with a Generic .NYC Domain

I really do... love NYC! As do most people who live and work in the city. It comes at a price though. Small and expensive apartments, 25mph local streets, gridlocked traffic at rush hour on any major road, ninja trained traffic cops, a free back-on-back or shoulder-to-shoulder massage on the subway, the world's biggest rodents... ok let me stop there. The greatness of the city dwarfs any of these problems. Anything you want and anytime you want it - this city never sleeps. It's impossible to truly fathom amount of diversity - people from every corner of the planet living in the same place, raising children, working, building businesses. Many of us are resilient for having uprooted and moved from our home city or home country to start over in NYC. Simply put, characters are built in NYC and because of this truth that the .NYC brand has community, resilience and optimism as the big ideas at the heart of its genesis.     That's the start of the sto…
Read more
  • 0