A New York City size and type of marketing campaign for .NYC

This YouTube video published on April 21, 2015 expertly outlines the genesis of the .NYC TLD. Sadly it has 33 views, no comments and not a single thumbs up in two and a half years!  Manhattan Neighborhood Network (MNN) produced the show called Represent NYC and this episode focused on the then-new .nyc domain, with Manhattan Borough President, Gale Brewer as the host. Gale did a great job interviewing her three guests which included Betsy Bober Polivy (Founder of Manhattan Sideways, sideways.nyc), Ken Biberaj (VP at Russian Tea Rooms, russiantearoom.nyc and Community Board 7 member) and Anna Guzman (Business Development Manager at Neustar, ownit.nyc). In the humble style of most public television productions, the video dives into discussing what is .nyc, the technical and marketing role of Neustar and a few case studies including Betsy's sideways.nyc, a website devoted to promoting NYC businesses located on the side streets of the city. For such a large, bustling a…
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You had me at, “You put your capital at risk…”

George Kirikos recently wrote a forum post on NamePros about the types of phrases prospective buyers use in their emails when inquiring about a domain name. Below is the list: I'm a student We're a non-profit Be reasonable I'm a broker We have a client I'm starting a blog We don't have a large budget I'm a serious buyer If you have a list of other domains This email is not spam As both a seller and buyer, the list doesn't surprise me. I've seen many of them in emails I've received and have used some of them (most times legitimately) as a potential buyer. While George mentioned he thinks people should avoid using those phrases in their emails - I really don't mind them! After all it's a potential customer. Raymond Hackney published a follow up post to the NamePros thread at thedomains.com called, "You had me at Scumbag". It described a domain inquiry he received where the sender said “I know all you so called investors are just scumbags …
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OWNIT.NYC Looks Back at 3 Years of .NYC

Recently OwnIt published an article called History Has Its Eyes on You .NYC in which the last 3 years of this city TLD is summarized. It's an interesting travel through time reviewing the .NYC's place among other cityTLDs, the success of the Best of Boroughs campaign and a look at the range of businesses, not for profits, individuals and other entities being a part of it and how premium domain sales are shaping up for the city and the registry. The article described the premium .NYC domain sales: It was just a year ago that we kicked off .nyc’s second year anniversary with the release of thousands of “premium” .nyc domain names.  A premium .nyc domain name has a higher intrinsic value than the average domain name, and is likely to be in far greater demand. To date, over 515 premium .nyc domain names have been sold to New Yorkers through the world’s leading domain retailers, with a collective value of over $595,157 -- making .nyc domains some of the hottest tickets ar…
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One of my favorite premium reserved .NYC domains now registered

Over 4,000 .NYC domains were previously reserved and became available a year ago on October 10th 2016. Although all .NYC domains have regular renewal prices ($20-30/year) the premium domains came with an initial premium registration fee ranging from $350 - $7,000 depending on the domain "tiers". Tiered pricing is slightly different at competing registrars and using GoDaddy as an example Tiers 1, 2, 3, 4 and 5 were priced at $7,000, $3,500, $1,400, $700 and $350 respectively. Well I've been watching one particular tier 1 ($7,000) domain for over a year - and it was just registered earlier today - and not by me! The domain was news.nyc. I think this name is amazing for many reasons. It's short, generic, meaningful. As an investment this type of name will only appreciate and will always be in demand. There are many end users who may be interested in the domain - newspapers, radio, TV. News.nyc could springboard a smaller business into the spotlight in terms of marketi…
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Voting Now Open – .NYC Best of Boroughs Contest

On 9/13 .NYC's Best of Boroughs Contest opened and called on all businesses, organizations, community members and individuals with a .NYC website to share their story and compete for bragging rights within their borough. As of 12am on 9/20 the submission deadline closed and the small one week window garnered 79 submissions across Manhattan, Brooklyn, Queens, the Bronx and Staten Island - take a look. So far leading Manhattan in the community category is the 100 Gates Project (100gates.nyc) with 88 votes. It's interesting to see such a diverse group of entrants across all boroughs. As part of the 2020studio.nyc's entry, they stated: I wanted the entire world to immediately know firsthand that this company was right in the thick of things: Directly right in the Universal Mecca of the Creative World by having a .nyc web address. In answering, "What inspired you to make this website or entity?" LuckyHoney.nyc responded: As a pilates instructor and production fit …
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.Miami promotes its cityTLD with two videos

Last month OnlineDomain covered this news and while Neustar's Best Of Boroughs contest is well underway (now in its voting phase) I thought it was worth looking at how different cityTLDs are promoting themselves. Here are the videos Minds + Machines (.Miami's registry provider) produced: https://www.youtube.com/watch?v=vSazel9FspE   https://www.youtube.com/watch?v=jgKDGN2lBHw My initial reaction with the first video was to reject #1 selling point to be forward the .miami to the .com (shouldn’t people who love Miami or any other city/cityTLD forward the .com to the .city?). After watching the whole video (and the second video) I think it differentiates well. It’s compelling for those who want a quick marketing option, web-forwarder (to old site or social media profile), email update, to show their pride for their city. Maybe these first steps lead to more sites being built on the .miami domain (as shown in the second video). So maybe these types of …
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Neustar and the City of New York Launch “Best of Boroughs” Contest – Enter Now!

Earlier today Neustar and the City of New York launched the inaugural "Best of Boroughs" Contest which is open to businesses, organizations, community members and individuals with a .NYC website. Be quick this contest will be over before you know it - See the Best of Boroughs contest pitch below. 7 Days Only It’s the inaugural .nyc Best of the Boroughs contest. Calling all businesses, organizations, community members and individuals. Is your .nyc website the best of your borough? It’s time to share your story. We are celebrating the community that makes NYC, on .nyc and we want to feature your business, website or idea in an upcoming citywide advertising campaign. The .nyc domain, on behalf of the City of New York, is looking to showcase authentic .nyc websites as unique as their communities. 5 Winners Looking for neighborhood bragging rights? We will have 5 winners across the City-one from each borough. We’re talking to you Bronx, Brooklyn, Manhattan, Queens an…
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Happy 3rd Birthday .NYC

The NYC Top Level Domain (TLD) will be three years old this October. Its precise birth date is at first unclear due to the NYC launch schedule. "General Availability" (where anyone who attempted to register an available domain was successful) was on October 8th 2014 but for many early NYC domain registrants, the two step "Landrush Period" would be the date to celebrate. The two steps of the Landrush Period were: August 4th to October 3rd 2014: Depending on registrar, registrants had to pay $70-100 for the Landrush application and keep their fingers crossed that no one else applied for the same domain during this period. If no second applicant the domain was theirs on October 3rd 2014 If a second person applied for the same domain, an auction would be conducted during one of three rounds depending on the first letter of the domain name: A – I: October 23 – 27, 2014 J – R: October 28 – 31, 2014 S – Z: November 3 – 6, 2014 Before General Availab…
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Does the Genesis of a TLD Matter?

Verisign, the registry operator of .com and .net (as well as others including .tv, .cc and .name) have a page on their website called, "What does .com Mean?". It's an easy read and looks back at the history of .com.  A few sections of the page I found especially interesting in light of the naming, applications and awarding of new gTLDs:   While we know that the first .com was assigned to symbolics.com on March 15, 1985, the genesis of .com is less clear. According to Craig Partridge, chief scientist at Raytheon BBN Technologies, the name for domains evolved as the system was created. At first, .cor was proposed as the domain for corporations, but when the final version came out it was switched to .com.   What would the implications be, to have a .cor (meaning "corporations") instead of a .com? My guess is that .net may have been more successful as the generic nature of the TLD may have been more attractive than the pigeon holing of corporations i…
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Instant Love and Credibility with a Generic .NYC Domain

I really do... love NYC! As do most people who live and work in the city. It comes at a price though. Small and expensive apartments, 25mph local streets, gridlocked traffic at rush hour on any major road, ninja trained traffic cops, a free back-on-back or shoulder-to-shoulder massage on the subway, the world's biggest rodents... ok let me stop there. The greatness of the city dwarfs any of these problems. Anything you want and anytime you want it - this city never sleeps. It's impossible to truly fathom amount of diversity - people from every corner of the planet living in the same place, raising children, working, building businesses. Many of us are resilient for having uprooted and moved from our home city or home country to start over in NYC. Simply put, characters are built in NYC and because of this truth that the .NYC brand has community, resilience and optimism as the big ideas at the heart of its genesis.     That's the start of the sto…
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The State of .City Domain Names – Is .NYC on Top?

Back in June 2012 fewer than 40 cities applied for a TLD matching their name. This global Google map shows where they are:

The .abudhabi TLD The .madrid TLD The .amsterdam TLD The .melbourne TLD The .barcelona TLD The .miami TLD The .berlin TLD The .moscow TLD The .boston TLD The. nagoya TLD The .brussels TLD The .nyc TLD The .budapest TLD The .osaka TLD The .capetown TLD The .paris TLD The .cologne TLD The .rio TLD The .doha TLD The .roma TLD The .dubai TLD The .stockholm TLD The .durban TLD The .sydney TLD The .gent TLD The .taipei TLD The .hamburg TLD The .tokyo TLD The .helsinki TLD The .vegas TLD The .istanbul TLD The .wein TLD The .joburg TLD The .yokohama TLD The .kyoto TLD The .zuerich TLD The .london TLD These TLDs are seeing varying levels of success in terms of registrations, local awareness, renewal ra…
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Digital Branding Conference Name Summit Delivers

The inaugural NameSummit Digital Branding Conference just wrapped up at the Hilton Midtown Manhattan Hotel in NYC. If you didn't attend the two day show you may be wondering if cofounders Steven Kaziyev and Jason Schaeffer managed to pull off a everything they had planned in such a short amount of planning time. The goal of the conference was to ignite thought and discussion around branding in all its forms in our digital world. Flipping through the event guide it was clear that Steven and Jason were connecting dots across our industry and that NameSummit wasn't purely a domaining conference. The line up of speakers were billed to address: what's driving search, understanding your audience, developing and deploying content, the evolution of domain names, new technologies (Blockchain), the role of business coaching through an incubator and how aligning and caring for your brand is essential in today's digital world. It was an ambitious goal!   On arriving at…
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NYC Tech Domains Auction Results

Following the Fashion themed NYC Premium Domain Auctions and the Real Estate themed Premium Domain Auctions, were the Tech related domain auctions which concluded today. At the end of the auctions it was a similar story the other auctions but without two domains selling in the 5 figures. This time web.nyc was at the top spot with bidding reaching $8,638. One reason for the apparent lack of excitement for these domains (with many selling at $500) is the fact that technology is more global than local so it may make sense that new startups, app builders, and even tech investors may shy away from building on the .NYC for tech-related projects where they expect to interact and market more globally. Take a look at the results below and leave a comment if you're feeling chatty!   Domain Name Price Sale Type Sale Venue Date Registered vc.nyc $1,750 Neustar Auction: Tech (#3) Snap Names May 18, 2017 connect.nyc $2,059 Neustar Auctio…
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Email is Still the Killer App in Business – Can gTLDs Help?

We've all seen the van with the long website and wondered if that was the best they could find. Likewise you may have seen a business with an @aol, @hotmail or @yahoo email address and questioned why they're using a personal email for their business. A true and very recent story: my parents just had flooring installed. To fit it around a fireplace a contractor used a crowbar which, ultimately cracked the granite. They discovered the damage later after they'd paid for the work. When they told me about it, I wanted to find out about the contractor so I asked them for his details. jon****2003@aol.com was the email my mom read from the business card he had given her. I wasn't surprised that he had personal (non-professional) email, given that he did his job poorly. But I wondered if the logic worked the other way. If people who do unprofessional work may be more likely to have an non-professional email address, can we assume someone using an non-professional/personal emai…
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NYC Fashion Domains Auction Results

This was the second in a series of Premium .NYC Domain Auctions by Neustar and the City of New York and it concluded earlier today with two huge surprises. Firstly, who knew there is more money in fashion than real estate. The "Real Estate" themed NYC premium domain auctions last year in October made records with RealEstate.nyc and Apartments.nyc selling for $21,300 and $16,155 respectively. The Fashion themed auction proved it could do one better with Shop.nyc selling for $33,500 and Fashion.nyc selling for $37,000. The rest of the results are below and I'm curious who the sellers are and if they are an investor or someone with an end use in mind. Again there are some great names that sold for $500 and if the SnapNames auction app or mobile website worked properly (I was no where near a desktop) I would have had a few bids in for some of bargains!   Domain Name Price Sale Type Sale Venue Date Registered apparel.nyc $500 Neustar Au…
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