Why all New Yorkers should register a .nyc domain name

As .nyc nears its 8th birthday, it's hard to ignore how widely used the domain ending is, once you start looking.

So why has it been so strongly adopted and embraced by New Yorkers? With over 65,000 businesses and individuals registering their name with the .nyc ending - the demand and appeal is evident, and the reasons for registering a .nyc domain are as varied as the people living here.

To kick this off, below are the top 10 reasons why you should register a .nyc domain name today.

1. Community AstorPlace.nyc (.nyc domain on top left of banner)

.NYC domains are for New York businesses, organizations and residents only. Community is built into the namespace and adoption has been authentic and passionate like New Yorkers themselves - yes, New Yorkers have been known to be a little passionate.

When folks see your .nyc domain printed on a business card, or vinyl cut and stuck on the side of a van, or on a sign in your store's w…

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Some New York City Mayoral Candidates Love .NYC Domains

With early voting for New York City Mayor approaching next Friday 12th June, New Yorkers attention on the Bill DeBlasio's spot is intensifying.

One perspective that has many of us interested is not just the politics of what is happening with the race and generally with the city, but something a little less dramatic - the mayoral candidates' choice of domain name.

Surely those who want to represent the city would represent with a .NYC? Well not so fast. Let's take a look, one by one.

According to the official voting.nyc website here are the candidates by party along with their choice of domain:

Democratic Candidates:

Eric L Adams - www.ericadams2021.comArt Chang - www.chang.nyc (email: campaign@chang.nyc)Shaun Donovan - www.shaunfornyc.com (email: info@shaunfornyc.com)Aaron Foldenauer - www.aaronfornyc.com (email: info@aaronfornyc.com)Kathryn A Garcia - www.kgfornyc.com (email: info@kgfornyc.com)Raymond J McGuire - www.rayfo…
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New domain investors should avoid new gTLDs (including .nyc domains?)

While my intention with this site, developed.nyc, is to promote .NYC usage and discuss news relevant to the geoTLD space - I love learning and talking about domains in general - even .coms which aren't disappearing anytime soon!

For those of you who are new to buying domain names (e.g. .coms, .nycs or .whatevers) - especially considering investing in them, there are a few key resources that you must check out and there are some names in the game who have some great advice.

DomainSherpa.com - A weekly vlog with interesting and entertaining interviews with big and small investors (usually a panel of 3) as well as those in related fields. Media Options (Drew Rosener and Tess Diaz) took over Domain Sherpa after founder Michael Cyger moved on to pursue other projects). I especially like the few interviews with Ali Zandi (his tips helped my sales - gmail Streak extension and concise email wording) and of course the videos with Domain Shane are just entertaini…

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Food and Health Related Names on .NYC Domains – Why I love them.

The start of a new year is an exciting time - especially for domain investors. For me, there's a power in the crispness of a new year that makes it impossible to procrastinate the task of regrouping, reflecting and refocusing the strategy.

In reality December 31st is when start this work as it's important to be deliberate in which tax year the renewal expenses are incurred.

I knew all my domains were renewed until at least the end of the year, but that meant that some needed attention in January so I got straight to my Excel file to begin the mission of auditing my domains, renewing and transferring them. Also making sure that the names I wanted to sell were listed at Afternic and Efty (and that I had updated the nameservers to point at Efty).

Many of my .NYC domain names fall into clear categories: 3 character acronyms, names, products, services, activities, education, health and food.

After getting my Excel file updated with expir…

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Carousel.nyc sells for $7,000

I originally posted back in July about my 4 year .nyc domain investing experience and recently followed up that article with news of 4 more .nyc domain sales that took me over the $20,000 sales mark. There was one sale however, that pushed me over the break even line and that was carousel.nyc which completed just a few weeks ago for $7,000. Up until recently my biggest .nyc domain sales were $3,000 (x 2 sales) and $3,090 so it was nice to exceed those with this sale. Maybe there's time for one more big sale before the year's up! I received an email about this domain about a month ago from a gmail account with no history and so I was intrigued about who it may be interested. After a couple of emails they said that they had decided to go in a different direction - so we both moved on. Fast forward a few weeks later and I received an email from Afternic congratulating me on the sale of carousel.nyc. I was excited but also nervous because of only one other domain sa…
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NYC domains are selling – I just broke even!

Earlier this year I wrote about my 4 year experience investing in .NYC domain names. I described my annual quest to reach the $15,000 mark, at which point the profits from my domain sales would equal my renewal costs. Since the launch of the .NYC domain extension back in October 2014 this had been a difficult, yet expected challenge. There were (and still are) so many great .nyc domain names that my domain portfolio swelled and still grows each year. There was also my additional investment in registering available domain names and in 2017 I snapped up about 50 premium .nyc domains as they became available (in a day I spent $12,000+ on those names). As with most investments, a return isn't made overnight. It takes time to bake! Many of the premium domains that I paid between $265 and $600 for did receive decent offers, I just felt they weren't at fully cooked prices. If I'd have accepted them, I may have broken even for the year but would definitely have left money…
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NYC Domain Name Registrations – July Review

This is the seventh in a series of monthly articles highlighting patterns and trends in recent NYC domain registrations. Each month I scan lists of recently registered .NYC domain names and after removing the hard-to-make-sense-of domains I'm left of a group I call the notables - this also includes highlighting any premium purchases (registration prices above the standard $20-30). Honestly, it's getting very difficult to place some of the names in categories, for example "freshcocina.nyc" is two words, partly in another language, it's most likely a business that's a cafe... so please take the categories below lightly. So here goes. July 2018 NYC Business Domain Registrations Total .nyc domain registrations added: 778 This is a big jump from the 629 NYC domain registrations reported last month. View the full list of July 2018 NYC domain registrations here. The 39%:61% (org:indiv) ratio is a departure from the 50%:50% even split last month.   Prem…
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An Investor’s Experience with NYC Domains for 4 Years

Whenever I read an article, tweet, forum post or listen to a podcast that generalizes the death of the new TLDs I switch off. Not because I'm a big fan of all (or even many) new TLDs, but because: I have experience of new TLD sales, and a side of the story that isn't being represented as part of the new TLD discussion. I'm cynical that the author has an ulterior motive in protecting a .com portfolio or even in some cases the critic doesn't know how to seize an opportunity and so they become an opportunity killer. Today, I will share some information about my own .nyc domain name sales as well as my perspective on new TLDs. Maybe this article will provide a little balance or at least hopefully present information on sales in a geo-TLD niche and why we shouldn't group all new TLDs together. While I'm waiting for my car to be worked on for its inspection, I visited a Panera Bread to grab lunch and write this article. On entering I had to do a double take at their recruitm…
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NYC Domain Name Registrations – June Review

This is the sixth in a series of monthly articles highlighting trends and patterns in NYC domain registrations - this month we focus on June NYC domain registrations. If you've read the previous monthly reviews, you know how this works. I've scanned lists and removed the hard-to-make-sense-of domains leaving me with a list of domains I call the notables. Domains that were sold for a premium price are also separated out and all names are placed loosely into categories. Here goes. June 2018 NYC Domain Name Registrations Total .nyc domain registrations added: 629 This is a drop compared with May's tally of 650. View the full list of June 2018 NYC domain registrations here. The 50%:50% (org:indiv) ratio evens out from the 53%:47% from last month.   Premium .NYC Domain Registrations in June 2018 The following names were domains originally reserved by Neustar (the .NYC registry) and later made available at premium tiered pricing. The prices shown, are a…
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NYC Domain Name Registrations – May Review

This is the fifth in a series of monthly articles highlighting trends and patterns in NYC domain registrations in May. By now you may know the drill. I've scanned lists and removed the hard-to-make-sense-of domains leaving me with a list of domains I call the notables. Domains that were sold for a premium price are also separated out and all names are placed loosely into categories. Here goes. May 2018 NYC Domain Name Registrations Total .nyc domain registrations added: 650 This is a significant drop compared with April's tally of 778. View the full list of May 2018 NYC domain registrations here. The 53%:47% (org:indiv) ratio is a switch from the 48%:52% from last month.   Premium .NYC Domain Registrations in May 2018 The following names were domains originally reserved by Neustar (the .NYC registry) and later made available at premium tiered pricing. The prices shown, are an estimation of sales price based on tiered pricing I observed at several …
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NYC Domain Name Registrations – April Review

This is the forth in a series of monthly articles highlighting trends and patterns in NYC domain registrations in April. After scanning lists of recently registered .NYC domain names and after removing the hard-to-make-sense-of domains I'm left of a group I call the notables. Domains that were sold for a premium price are also separated out and all names are placed loosely into categories. So here goes. April 2018 NYC Domain Name Registrations Total .nyc domain registrations added: 778 This is a significant drop compared with March's tally of 848. View the full list of April 2018 NYC domain registrations here. The 48%:52% (org:indiv) ratio is similar to the 44%:56% from last month.   Premium NYC Domain Registrations in April 2018 The following names were domains originally reserved by Neustar (the .NYC registry) and later made available at premium tiered pricing. The prices shown, are an estimation of sales price based on tiered pricing I observed at…
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NYC Business Domain Registrations – March Review

This is the third in a series of monthly articles highlighting patterns in NYC business domain registrations in March. Each month I scan lists of recently registered .NYC domain names and after removing the hard-to-make-sense-of domains I'm left of a group I call the notables. Any premium purchases (registration prices above the standard $20-30) are highlighted and all the domains are placed loosely into categories. Keep in mind that many of the domains could go into different categories and would therefore change the %, but I made decisions quickly on where to drop the domain and this month, I even consolidated groups (geo / address / real estate / construction). So here goes. March 2018 NYC Business Domain Registrations Total .nyc domain registrations added: 848 buThis is one more domain compared with February's tally of 847 although March did have a few more days. View the full list of March 2018 NYC domain registrations here. The 44%:56% (org:indiv) ratio …
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Get off my NYC Domain Name! Generic Coincidence or Domain Trademark Infringement

While walking along W 34th Street, under the Empire State Building, I had to do a double take. At first my eyes were drawn to the massive Super Dry logo - my colleague has a Super Dry jacket and I never really understood the name - but then my eyes were hooked on the first NYC domain name that I won back in October 2014, Kids.nyc. Is this domain trademark infringement, a harmless coincidence, or something else? Even though it's been sometime since I posted at Kids.nyc, did that really give this store the feeling that they could move in on my turf! I did a little research and found that the store wasn't there back in August 2017 as shown in Google Street View below: I had a similarly shocking, yet less worrisome feeling when I saw my domain being used in an illustration in the Wall Street Journal a couple of weeks after bidding on the domain back in 2014. The article was called, "The Gold Rush is on for Dot NYC Domains" and I remember feeling validated that …
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Eras of the NYC domainspace

While researching February NYC domain registrations for the monthly review, the number of people registering multiple variations of a domain name caught my eye and made me think that we're entering a new era and that the NYC domainspace is maturing. If we're to separate the growth of the .NYC TLD I'd say we're entering "early maturity". We've left the "birth" and "infancy" eras. Post-It Note chronology         Also there are a few more themed auctions to come: Below is a more organized description of the chronology along with some thoughts on .NYC's evolution. Era: Birth [May 5, 2014 to Nov 6, 2014] Sunrise Periods: (1) Trademark holders [May 5 to June 20, 2014] and Founders Program [applications May 5 to June 13, 2014 - decisions by July 15, 2014], (2) City Affiliates [June 25 to July 31, 2014]. Landrush [Aug 4 to Oct 3, 2014] (pre-general availabil…
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New .NYC Domain Registrations – February 2018 Review

This is the second in a series of monthly articles detailing new .NYC domain registrations: looking at registration trends and categories, while also highlighting any premium .NYC domain registrations along with any obscure names I find. The NYC Open Data initiative was the original source of the NYC domain registration data. February is an interesting month for domain registrations. It's a short month and it follows one of the most depressing weeks of the year - one where resolutions have been broken and the credit card statements have arrived showing the full damage of the holiday spending. February 2018 .NYC Domain Registrations Total .nyc domain registrations added: 847 This is compared with January's 875, but don't forget February has 3 fewer days, so for a 10% drop in the number of days (31 to 28) we only saw a 3.2% drop in total new registrations (875 in Jan to 847 in Feb). View the full list of February 2018 NYC domain registrations here. This compares…
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