I recently wrote about possible hidden motivations behind folks promoting or bashing all new gTLDs (.nyc, .tech, .app, etc.) in an attempt to understand the effect that these new domain endings are having on the web.
In this article I'd like to do a short thought experiment to reframe your perspective, to explore the potential that the new domain endings have, to not only be accepted against .com, but preferred.
Before we start the thought experiment here are some photos I took during July of new gTLDs (.nyc, .jobs, .sale and .health) in use:
I took these photos while driving around (and eating unhealthily) and I wasn't really looking for domains but they were right in front of me. These new domain endings are all over the place.
Recently, I've been spending time on Twitter looking into anyone who is reasonably pro-new gTLD and I came across RB Tewksbury who had the audacity to demand evidence of .com supremacy ov…