.Miami promotes its cityTLD with two videos
Last month OnlineDomain covered this news and while Neustar's Best Of Boroughs contest is well underway (now in its voting phase) I thought it was worth looking at how different cityTLDs are promoting themselves.
Here are the videos Minds + Machines (.Miami's registry provider) produced:
https://www.youtube.com/watch?v=vSazel9FspE
https://www.youtube.com/watch?v=jgKDGN2lBHw
My initial reaction with the first video was to reject #1 selling point to be forward the .miami to the .com (shouldn’t people who love Miami or any other city/cityTLD forward the .com to the .city?).
After watching the whole video (and the second video) I think it differentiates well. It’s compelling for those who want a quick marketing option, web-forwarder (to old site or social media profile), email update, to show their pride for their city. Maybe these first steps lead to more sites being built on the .miami domain (as shown in the second video).
So maybe these types of …
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