OBELO is a New York based food company committed to sourcing authentic, nutritious, and sustainably produced foods from Latin America. OBELO is comprised of founders Said Fayad, a native Caleño, and Sam von Hardenburgh, a native New Englander and latinophile.

OBELO was born from Said’s desire to bring the flavors and unique products of his native Colombia to his home in New York and Sam’s interest in organic, all-natural foods and the people who bring them to our tables. Focused initially on Colombia’s distinct food culture and stunning array of natural food products, OBELO’s mission is to showcase the rich and diverse food products found across Latin America.


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