A New York City size and type of marketing campaign for .NYC

This YouTube video published on April 21, 2015 expertly outlines the genesis of the .NYC TLD. Sadly it has 33 views, no comments and not a single thumbs up in two and a half years!  Manhattan Neighborhood Network (MNN) produced the show called Represent NYC and this episode focused on the then-new .nyc domain, with Manhattan Borough President, Gale Brewer as the host. Gale did a great job interviewing her three guests which included Betsy Bober Polivy (Founder of Manhattan Sideways, sideways.nyc), Ken Biberaj (VP at Russian Tea Rooms, russiantearoom.nyc and Community Board 7 member) and Anna Guzman (Business Development Manager at Neustar, ownit.nyc). In the humble style of most public television productions, the video dives into discussing what is .nyc, the technical and marketing role of Neustar and a few case studies including Betsy's sideways.nyc, a website devoted to promoting NYC businesses located on the side streets of the city. For such a large, bustling and often…
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