New Domain Extensions “Nail It!” – says Google

While trying to avoid real work I escaped to YouTube, the procrastinator's dream. The ad below played before the video of dogs who sound like humans.

I'd seen other ads for Google Domains but this was the first that I'd seen promoting a particular new gTLD - and I believe if one of the gTLDs had to be the spokesperson for all, it would be .toys

Turns out this ad is about 4 months old, but one thing I think is significant is that this is the ultimate tech-search-advertising company promoting a new domain extension as "nailing it".

Last year I wrote about investing in NYC domain names and spoke about the three categories of new domain extensions - brand, geo and generic/keyword. .toys is clearly a generic/keyword and below are the reasons I mentioned that this category of names are perfect for end users:

Add meaning to a website name.Acquire the keyword that was unobtainable in a .com in a .keyword.Possibly acquire a perfect-fit domain…
Read more
  • 2

Food and Health Related Names on .NYC Domains – Why I love them.

The start of a new year is an exciting time - especially for domain investors. For me, there's a power in the crispness of a new year that makes it impossible to procrastinate the task of regrouping, reflecting and refocusing the strategy.

In reality December 31st is when start this work as it's important to be deliberate in which tax year the renewal expenses are incurred.

I knew all my domains were renewed until at least the end of the year, but that meant that some needed attention in January so I got straight to my Excel file to begin the mission of auditing my domains, renewing and transferring them. Also making sure that the names I wanted to sell were listed at Afternic and Efty (and that I had updated the nameservers to point at Efty).

Many of my .NYC domain names fall into clear categories: 3 character acronyms, names, products, services, activities, education, health and food.

After getting my Excel file updated with expir…

Read more
  • 2

$335 Premium NYC Domain Name Sale

To celebrate the New Year and to help me focus a little more on key projects, I've separated 183 domain names and placed a $335 Buy It Now price on each of them. Welcome to the end of year NYC domain name sale. The categories of names include: Brandable, Products and Services 3 Letter Acronyms First Names Last Names Why the sell off? Although I've invested in domain names in the past, my accumulation of .NYCs wasn't planned. I was involved in the original .NYC auctions in October 2014 and was successful in outbidding everyone for a few domains including and among others. Since then, I've picked up other premium names (including which have all had a financial toll. Until these projects are fully developed they won't be income generating and so my ongoing accumulation of .NYC domains has been both to flip (to fund my other projects) and because I keep discovering other great NYC domains that I want to ultimately develop!…
Read more
  • 3